Our refreshing and original take on a classic pairing for Stolichnaya vodka in the form of Stoli Lemonade & The Lemonade tour throughout 2014 & 2015.
• White Label managed all elements from conception to activation including amplification via social media and PR.
• In 2014 THE Lemonade Tour parked up at 10 iconic London locations & in 2015 we returned to visit the 4 top locations along with Imbibe Live, Camden Beach & the Cocktail Village at London Cocktail Week.
• In 2015 we Sampled over 25,000 with THE Classic Stoli Lemonade alongside a seasonal mint infused sorbet with our partner, Gelupo.
• We introduced Stoli as the the first headline sponsor at the Roundhouses ‘Camden Beach’ which saw an incredible footfall of over 34,000 over 5 weeks.
• Securing coverage in top consumer & trade titles, including Daily Mail, Event Magazine, The spirits business & many more…