DESIGN, IDENTITY, CREATIVE, EXPERIENTIAL, PR, STRATEGY, CAMPAIGN
Creative activation around a single serve strategy.
Briefed to champion the refreshing key serve for Stoli vodka - the Stoli Lemonade, we delivered the Stoli Lemonade Tour, a fully integrated campaign from conception to activation. Our team sampled and sold the key serve from a branded Citroen H van, across 10 iconic, high footfall London locations. We also developed an exclusive Stoli Lemonade Sorbet with Gelupo, to increase consumer engagement using A ‘Tweet for A Treat’ mechanic, offering free sorbet to those who Tweeted using our hashtag #StoliLemonade.
As part of the campaign’s second year, we became the first headline sponsor at the Roundhouse’s ‘Camden Beach’, drawing in 35,000 visitors over 5 weeks.
Throughout the 2 year campaign, we sampled over 40,000 consumers, achieving 15 million Twitter impressions and secured coverage in top consumer and trade titles. The campaign’s successes directly impacted the brand in the UK where brand awareness was up by 13% and a sales increased by 17%.