DESIGN, CREATIVE, EXPERIENTIAL, TRADE
Exciting the trade in a crowded space.
Over the course of 3 years we set the bar at Imbibe with the Stoli Lab. Bartenders from around the UK were invited to participate in interactive workshops led by the Stoli Brand Ambassador.
Guests were introduced to Stolichnaya’s rich history, before getting the chance to make their own serve from scratch using our on-site laboratory full of Stoli’s range of flavours and a wall of fresh ingredients.
This was a truly versatile concept that allowed us to easily adapt the stand and content to match the brand focus and different serves. The concept proved so popular with bartenders that we increased the size of the stand year on year.
In total, 336 bartenders attended our workshops and over 10,000 samples were handed out at the events.