CREATIVE, EXPERIENTIAL, PR, TRADE
A celebration of the quintessential London gin to mark its arrival in the US.
The Sipsmith Gin Palace not only introduced Sipsmith to the US market, but it also marked a celebration of the brand's unwavering belief in things well made.
Taking over Academy Mansion on the Upper East Side, we created three bespoke activity areas for guests to travel through, including a tutored tasting of Sipsmith key expressions and a Martini throwing demonstration area (the ancient cocktail mixing method resurrected by Master Distiller, Jared Brown). All areas had custom built bars, one of which was a replica of that at the London distillery. Throughout the evening guests enjoyed entertainment from a live jazz trio as well as takeaway gifts in the form of Sipsmith stirring glasses, up-cycled from London Dry Gin bottles that could be personalised by the on-site hand engraver, reinforcing the message of a hand-crafted gin.