Launching a new brand through innovative blend of live and social media
Client: Jim Beam
First ever fusing of augmented reality technology and social media to create an award winning travel retail experience.
• Toolkit solution rolled out across EU Travel retail
• Briefed to sample & drive endorsement of new Jim Beam flavour brand
• 8,550 sampled and 87% would buy & recommend in first outing at gatwick
• SM component extended reach and impact to additional 258k