DESIGN, CONTENT, CREATIVE, DIGITAL
Bringing the brand to life against a Glaswegian canvas.
Auchentoshan is a city-inspired whisky, perfect mixed or neat. We took the Glaswegian roots, art and sounds to inspire a film used to tease the launch of Auchentoshan’s Bartender’s Malt: a Single Malt Whisky made by bartenders, for bartenders.
A punchy and fast-paced creative; avoiding stock photography we captured the real Glasgow as a canvas and layered it with leading UK illustrator Ben Tallon’s artwork as an animation. As a malt born in the heart of the city, Auchentoshan dances to a more upbeat tempo than the traditional single malts, no bagpipes here, instead a soundtrack by Glaswegian band White. The asset was used globally as a tease to the launch of one of the most innovative single malt releases in years.