CREATIVE, STRATEGY, CONTENT, EXPERIENTIAL
A street pop up for one of the worlds most revered lux brands.
We were challenged to create a pop-up dining experience in which to celebrate Krugs Savoir Faire, our answer was the now iconic Krug Krates, a modular super lux pop up that partnered with different high profile chefs and partners to create a series of Krug moments in unexpected places.
The ‘Krug Krates’ concept saw the brand partnering with a series of leading London chefs over a period of 3 years, allowing consumers to experience their very own private Krug experience in some of London’s most iconic locations. For each activation, a series of dishes, cooked on site, were paired with a glass of Krug delivering a luxury take on the pop-up, street food movement.
Two of the ‘Krates’ were dining pods for diners and the third housed the kitchen & bar area. The design of the ‘Krates’ enabled them to be stored and re-purposed year on year for each activation.