DESIGN, CREATIVE, EXPERIENTIAL, DIGITAL, PR, CAMPAIGN, TRADE
Bringing Can-archy’ to the UK.
More and more drinks brands, including craft beers, cold brew and nitro coffee, are moving to aluminium can packaging. And now, working with White Label, Auchentoshan has joined this canned revolution.
Focusing on a singular serve strategy to drive awareness and trial, we introduced a ‘crowler’ machine, canning fresh craft beer cocktails for consumers to take away. Disruptive activations in craft beer territory and establishing credible partnerships were key to the success of the campaign.
Launched at Craft Beer Rising 2017, additional activations included London Beer Week and a summer residency at Last Days of Shoreditch.