DESIGN, EXPERIENTIAL, TRADE
Imbibe Live - Engaging the trade with a cult classic brand.
The Moshi Moshi campaign was activated through a stand build in a compact 3m by 3m exhibition space at leading trade event, Imbibe Live.
Mirroring the Japanese trend of draught cocktails, we used a draught system for sampling the Tokyo Fizz cocktail, the Midori signature serve.
A focal point on the stand was a GIF booth in the style of a Japanese phone booth which encouraged social sharing via Facebook with a competition to win Midori bar tools. This interactivity meant Midori’s stand was one of the busiest at Imbibe.