DESIGN, CONTENT, CREATIVE, EXPERIENTIAL, PR, DIGITAL, CAMPAIGN, TRADE
Taking bartenders out from behind the bar and into the workshop to teach them new craft-based skills.
‘The Makers’ workshops celebrate craft and give bartenders the space and time to develop skills they would otherwise not have the opportunity to learn.
We hosted these events centred around a specific ‘material’ that is the foundation of a particular craft and has natural links to Maker’s Mark. These four key materials were: Paper, Wood, Wax and Wheat.
We took the bartenders from behind the bar and into an alternative space that links back to the material. Bartenders made menus for their bar, decorated barrel heads, created wax stamps and made two types of bread.
The sessions introduced the history of Maker’s Mark by UK Diplomat, Amanda Humphrey, followed by a tasting, demonstration and craft making session with an expert in the field. Finally, there was a show and tell, cocktail tasting, and talk to link the session back to the brand. This section also included guidance on how to take what they had learnt back into the bar.