CONTENT, CREATIVE, EXPERIENTIAL, PR, DIGITAL
Transporting the sights, and smells, of Islay to the US.
Difficult to pronounce and even more difficult to get to, Islay is a one of a kind Island off the South-Western coast of Scotland. The location and remoteness, surrounded by the ocean and constant rain is what contributes to the distinct and unique taste of Laphroaig.
This video tour acts as a sneak peek into the wonders of Islay in all their glory, as well as our production process up close, for the vast majority of fans who will never make the pilgrimage to the brand home.
The video gives them a 360 tour of not just the distillery and the production process, but also the island, taking in the sea and the peat beds. The addition of scent maps allows them another sensory tour of Islay - taking in the smells of peat, rain, seawater and barley.