Bringing the wonders of Scandinavia to London and driving brand presence for an iconic brand.
Following the success of the Krug Kreperie last Christmas, we created a new luxury pop-up serving exceptional King Crab from Norway and creating the ultimate seafood experience, along London’s bustling South Bank.
• Introduced new terrace area this year, to allow more guests to enjoy the experience
• In collaboration with the newly opened Beast restaurant in London
• The project secured 14 print articles and 53 online pieces of coverage [delivered by Mission PR]
• All 350 advanced tickets sold out before the event and 580 guests were served in total over the 5 days
• Sold 220 bottles of Krug Grande Cuvée