DESIGN, CREATIVE, EXPERIENTIAL, PR, TRADE
An immersive orchestral experience pairing Krug with the London Philharmonia.
Hosting an international press day for one of the worlds most revered luxury brands is always a challenging brief. Our task was to create a day of inspiring Krug events for 70 international journalists. Guests were treated to interactive workshops with London based Norwegian salmon smoker, Ole Hansen and a blending session with master tea blender, Alex Probyn, whilst learning about the parallels of these artisanal trades and Krug.
As well as designing and connecting a market stall themed dinner at The Truman Brewery, working in collaboration with French chef Gregory Marchand, we also launched a digital immersive pop up exhibition. This highlighted the parallels between conducting a symphony orchestra and blending Krug Grand Cuvee in partnership with the Philharmonia orchestra. Guests walked around the space sampling Krug Grande Cuvee surrounded by a digital version of the orchestra who were playing Stravinsky’s The Rite of Spring, putting a literal spin on the term ’tasting notes.’