Creating a full immersive celebration day programme for 70 international journalists
Client: Krug Global
An international press day based in London.
• Guests were treated to interactive workshops with London based Norwegian salmon smoker Ole Hansen and master tea blender Alex Probyn, whilst learning about the parallels of these artisanal trades and Krug.
• Launched a digital immersive pop-up exhibition highlighting the parallels between conducting a symphony orchestra and blending Krug Grand Cuvee, working with the Philharmonia orchestra. Guests walked around the space sampling Krug Grande Cuvee surrounded by a digital version of the orchestra who were playing Stravinsky’s The Rite of Spring, putting a literal spin on the term ’tasting notes.’ The exhibition remained open to the public after the press event.
• Designed and concepted a market stall themed dinner at Truman Brewery, working in collaboration with French chef Gregory Marchand, where dished were designed to reflect the tasting notes of different Krug cuvees
• Managed all logistics and transport for the guests throughout their stay in London