DESIGN, IDENTITY, CREATIVE, EXPERIENTIAL, PR, STRATEGY, TRADE
Demystifying the Bourbon category for consumers.
Bourbon Legends seeks to educate and entertain consumers, while showcasing the wide range of Bourbons available to suit every palate and occasion.
We created a pop-up distillery experience which brought the Beam Suntory small batch Bourbons to life under one roof, with Jim Beam White at the very heart of the activation.
The pop-up toured four European cities in 2015 and 2016, launching in Paris before moving on to Frankfurt, Warsaw and then Barcelona.
Attendees learned about the barrel and ageing process in the cooperage, sampled small batch exclusives in the rack house and learnt about the legendary personalities behind the brands in the ‘Hall of Fame’, before finishing up in the Bourbon Legends Bar. A total of 10,000 serves were made and we had a media reach of 2.5 million, as well as 75 on-trade listings.