We were asked to bring the worlds no.1 Bourbon, Jim Beam, and its wider portfolio to life across Europe…Our answer? Bourbon Legends European Tour 2015
• White Label managed design, production & activation
• A three day experiential pop up event bringing the flavour of Kentucky to three European cities Paris, Frankfurt & Warsaw
• 1,650 guests visited over 9 events enjoying an immersive brand education, a range of Bourbon cocktails and entertainment from our house band, The Thumping Tommys.