Building an association with a key passion area to continue brand growth
Client: Jim Beam
Devised fully integrated campaign for Jim Beam Red Stag around music, named 'Fresh Tracks'. Encompassing UK DJ tour, innovative red stag masks and amplification around Q Awards sponsorship.
Propaganda DJ Tour through O2 Academies led to;
• increased at the venues visited by an average of 1,306%
• total attendance: 8,386
• total promotional reach of over 6.1m