Create a motherbrand umbrella across house of brands
All encompassing project to build and define a motherbrand for Beam's Sauza tequila brands.
• Created a portfolio structure with new motherbrand name and hierarchy for individual brands and sub-brands
• Built a colourful Motherbrand identity inspired by their fresh-pressed usp
• Created a global toolkit including creative design assets and sizzle films
“We are aligned & excited for the first time in years” (Chris Peddy, VP Strategy, Beam)