London Cocktail Week is full of great brands doing great events so our challenge from Glasgow original city malt, Auchentoshan, was how to cut through the noise and create a buzz with consumers and industry alike.
We took over East London bar Translate to introduce daily workshops on Auchentoshan & Ale, an exciting new cocktail with a difference that ensured our event was one of the most talked about happenings across the London Cocktail Week.
• White Label managed concept, design, production & activation.
• Partnered with street art collective End of the Line to transform the interior of Translate bar into a little piece of Glasgow.
• Daily workshops inviting participants to create their custom Auchentoshan cocktail to suit their palates. We saw 15 workshop participants over the week.
• The take-over saw a social media reach of over 20,000 individuals.