DESIGN, CREATIVE, TOOLKIT, PR, STRATEGY, CAMPAIGN, NPD, TRADE
Taking bartender engagement to the next level and creating a new liquid.
The New Malt Order invites 12 of the most influential global bartenders to Glasgow, home of Auchentoshan, and gives them the training, knowledge and expertise required to blend a new expression of Auchentoshan. The result? The Bartender’s Malt, made by bartenders for bartenders, released in key markets the following year.
Launched in 2016 with 12 bartenders from the UK, USA, Germany, Sweden and Canada being selected via a global competition mechanic, each year 12 new members join this elite movement and head to Glasgow to work together and create the new blend.