DESIGN, IDENTITY, CREATIVE, TOOLKIT, DIGITAL, STRATEGY, CAMPAIGN
Creating an iconic malt whisky for next-gen drinkers.
We were tasked with building Auchentoshan into an iconic, lifestyle drinks brand that would project it beyond the traditional malts occasion.
Where you’re from says a lot about who you are, and with Auchentoshan’s roots forged in the in the industrial heart of Glasgow, making it about the city that it’s so proudly from was the perfect way to speak to the new generation of single malt drinkers.
Applying this to a revised master logo and lock up, building an iconic brand world and creating a disruptive serve in the form of Auchentoshan & Ale, White Label created and launched Auchentoshan’s Distilled Different brand positioning.