Driving brand re-appraisal with new audience
Reminding new millenials of cognac's rich heritage as a mixable spirit by recreating extraordinary historical event when a British Admiral filled his fountain with a cognac-base punch.
• One of the first brands to partner with Bompas & Parr
• Event sold out in under 24 hours
• 1,200 ticket-buying consumers sampled 3,000 drinks.
• Total PR and digital reach - a staggering 433,816,800