Re-imagining brand heritage to create content and drive sales
An exclusive, immersive brand experience over four nights at Harrods, London.
• Collaborated with emerging artists to create bespoke historical diorama
• Sourced and showcased the worlds oldest vintage of Courvoisier (1789)
• Tickets sold-out in 5 days
• Reached 3.8 million people (over 40k on YouTube alone)
• Courvoisier XO sold out in Harrods over crucial Christmas period